4+
Flagship Strategic Projects
10+
Research & Design Explorations
6+
Domains Explored
100%
Research-Led Design Approach
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AHAM BRAHMASMI
Designing Civic Participation Through Identity and Behaviour
Most civic systems focus on enforcement, awareness campaigns, or infrastructure improvements. Yet public participation remains inconsistent because the challenge is often behavioural rather than operational.
Aham Brahmasmi explores how cultural, religious, and spiritual identity, intrinsic motivation, and behavioural design can encourage citizens to actively participate in community-driven initiatives and public systems.
Focus Areas
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Human Psychology
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Behaviour Change
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Community Systems
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Public Engagement
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CARIANCE
Navigating Identity Crisis Through Meaningful Career Discovery
Many young adults struggle with career decisions not because they lack opportunities, but because they lack clarity about themselves.
Cariance addresses career anxiety by combining identity exploration, mentorship, self-discovery, and personalised guidance into a single experience. Instead of pushing predefined career paths, the platform helps users understand who they are before deciding what they should become.
Focus Areas
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Career Development
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Identity Design
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Behavioural Psychology
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Mentorship Systems
MIND BODY SYNC
Rethinking Wellbeing Through an Integrated Behavioural Ecosystem
Mental health, nutrition, and physical wellness are often treated as separate experiences, resulting in fragmented user journeys and declining engagement.
Mind Body Sync proposes a unified wellbeing ecosystem where behavioural reinforcement, gamification, emotional feedback, and community support work together to sustain healthy habits and improve long-term wellbeing outcomes.
Focus Areas
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Behavioural Design
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Mental Health
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Wellness Systems
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Gamification
Hyundai EV Design
Designing Human-Centred EV Experiences Beyond the Vehicle
As electric mobility evolves, the experience extends far beyond driving. Charging behaviours, trust, range anxiety, digital ecosystems, and everyday routines shape how people adopt and engage with EVs.
This exploration investigates the future of electric mobility through systems thinking, behavioural insights, and strategic design to create meaningful, connected mobility experiences for Hyundai.
Focus Areas
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Future Mobility
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EV Ecosystems
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Experience Strategy
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Human Behaviour
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Professional Experience
